Sundance film season is back, and with it another captivating film demonstrating the power of mobile marketing: Girl Rising.

From Academy Award-nominated director Richard E. Robbins (Operation Homecoming) and the award-winning Documentary Group, in association with Paul Allen’s Vulcan Productions, Girl Rising illustrates strength of the human spirit and the power of education to change a girl – and the world.

To promote the film’s message of breaking barriers so that females can receive equal opportunities in education, the Girl Rising trailer includes the mobile CTA text RISE to 55155 (we could describe to you what happens when you participate, but why not try it out for yourself ; ).

Here’s the trailer and CTA:

Girl Rising was just screened at Sundance and will launch to theaters in March. Mark your calendars!