Select Reference Customers & Brand Campaigns

Customer Case Studies

——— an in-depth look at some compelling mobile campaigns ———

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Featured: BART Drives New Riders with Mobile

To interact with its riders, the San Francisco Bay Area Rapid Transit District, BART, launched “Try BART Week” in October 2010 with the goal of increasing ridership.

Take a ride with us as we break down successful mobile marketing campaigns — stats, successful initiatives, creative implementations and more.

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Participant Media, TakePart & DonorsChoose.org team up for Waiting for "Superman"

Campaign used a cross-channel approach to distribute digital codes, with mobile positively impacting 700K students and 27K classroom projects.

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PETA texts "Y" to Stop Animal Cruelty

Animal Rights organization PETA streamlined digital activism by integrating SMS and email in order to incite action and participation from its constituents.

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BART Drives New Riders with Mobile

To interact with its riders, the San Francisco Bay Area Rapid Transit District, BART, launched "Try BART Week" in October 2010 with the goal of increasing ridership.

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Ubisoft Offers Free In-Game Content

Video game publisher and developer Ubisoft created an innovative digital campaign using mobile as a means of giving away free in-game content to players.

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The Cove: A Case Study in Digital Activism

TakePart and Participant Media developed a post-film SMS campaign that kept the gripping experience of the film fresh and relevant in the minds of viewers.

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Chegg Provides Students with Real Time Price Lookup

Online textbook rental service used Waterfall to power its mobile ISBN lookup to engage students - and build a list - while also using mobile coupons to incentivize return visits and purchases.

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